New Keto-Style Cheese Tortilla
Offering a Low-Carb Take on the Fish Tacos that Launched the Brand
SAN DIEGO (June 17, 2019) Taco night just got more delicious, with the launch of Keto-style tortillas at Rubio’s Coastal Grill. Guests looking for a low-carb, high-protein option can now enjoy Rubio’s tacos with new, cheese tortillas, with just two grams of carbohydrates each.
Recently, Rubio’s employees noticed more guests asking for their tacos low-carb, without a corn or flour tortilla. One guest shared a photo of her Keto-style Rubio’s taco on social media, and Rubio’s Co-Founder, Ralph Rubio, took notice.
“This is an opportunity to offer a delicious cheese tortilla that already exists on our menu as part of our Grilled Gourmet Taco line. We now offer guests a Keto-friendly menu that meets their individual health and wellness needs. Our cheese shell pairs well with every taco we serve, and is incredibly delicious.”
The Keto-style tortillas are a blend of mozzarella, Monterey jack and white cheddar, placed on a hot flat grill until toasty and melted. Every taco on Rubio’s menu can now be made to order with the Keto-style tortilla, with no additional fee. Guests simply need to request the Keto-style cheese tortilla when ordering.
Every taco on Rubio’s menu can be ordered Keto-style, including:
• The Salsa Verde Shrimp Taco — Sustainable, grilled shrimp topped with salsa verde, avocado slices, melted cheese, creamy chipotle sauce, cilantro/onion mix, and cabbage.
• The Grilled Gourmet Taco™ with Steak — Grilled all-natural USDA choice steak served on a warm, Keto-style cheese shell. Topped with crisp all-natural bacon, avocado slices, roasted chipotle salsa, creamy chipotle sauce and cilantro/onion mix.
• The Wild Alaska Salmon Taco — Sustainable, Wild Alaska Coho Salmon, grilled or blackened, on an authentic comal seasoned with olive oil and garlic. Topped with fire-roasted corn, creamy chipotle sauce, cilantro/onion mix and cabbage.
“We’ve also noticed more guests requesting vegan, vegetarian and gluten-friendly options, and making healthy substitutions,” continues Rubio. “Many guests replace rice with our brown rice and quinoa, choose fresh greens with lemon agave vinaigrette as their side, and request grilled shrimp, seafood and chicken. We love to see this and are incredibly proud of our menu evolution over the past 35 years, offering healthy options without compromising the bold flavors Rubio’s is known for.”
With an emphasis on food that not only tastes great but makes guests feel good too, Rubio’s encourages eating seafood twice a week, as recommended by the American Heart Association. Seafood offers a high-protein, low-fat food, providing health-boosting benefits including omega-3s, essential nutrients and anti-inflammatory properties.
In addition to Keto-style options, vegan entrees—including the Cilantro Lime Quinoa Bowl and Mango Avocado Salad with grilled veggies—vegetarian and gluten friendly options are also now featured on the menu. Guests can view all dietary menus in the Menus section at Rubios.com.
While the San Diego-based brand is best-known for popularizing the Baja-inspired, Original Fish Taco®, Rubio’s Coastal Grill has 35 years of seafood mastery, offering healthy grilled seafood dishes without compromising flavor. Using responsibly sourced seafood, the menu features bold, unique flavors in dishes ranging from the California Bowl with Grilled Mahi Mahi to the Ancho Citrus Grilled Shrimp Burrito and Grilled Wild Alaska Salmon Tacos. Healthy options, including nutrient-rich brown rice and quinoa, fresh greens with lemon agave vinaigrette, and heart-healthy avocados are always available.
For more information about Rubio’s Coastal Grill and to view the menu, please visit https://www.rubios.com.
Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, counting the ocean as a source of inspiration, Rubio’s uses sustainable seafood in nearly all of its seafood dishes and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp fresh salads. In addition, Rubio’s offers grilled marinated chicken and steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and sangria beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently named the number one Mexican chain on Consumer Reports’ latest survey as well as ranked as one of Fast Casual’s ‘Top 50 Movers and Shakers’. Rubio’s participates in a variety of ocean-centric efforts throughout the year including its annual CoastFest celebration and beach cleanup. Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 employees and operates 193 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit https://www.rubios.com.