RUBIO’S COASTAL GRILL AMONG THE FIRST RESTAURANTS IN THE COUNTRY TO OFFER VIRTUAL MENU CONCIERGE
New Technology Helps Those With Food Allergies And Eating Preferences Quickly Identify Choices
SAN DIEGO (OCTOBER 15, 2019) — The Home of the Original Fish Taco®, Rubio’s Coastal Grill is pleased to announce the addition of the groundbreaking MyMenu® 2.0 platform, a virtual, personalized eating concierge powered by Healthy Dining. MyMenu empowers Rubio’s guests to find menu items based on eating style preferences such as vegetarian, vegan, keto-friendly, gluten-friendly, sustainable seafood and/or by filtering out allergens and setting levels of macronutrients.
Designed to provide an exceptional user experience for guests, MyMenu 2.0 is mobile-responsive and features the enhanced ability for guests to view photos, menu descriptions, nutrition, allergen and other information for each menu choice, add or subtract ingredients with real time nutrition updates, and track nutrition totals through the MyMeal feature.
MyMenu 2.0, accessed on the homepage of https//www.rubios.com, brings the guest experience to a new level by allowing them to look at a specific menu item and add or subtract specific ingredients to see the impact on the nutrition. Personalized ordering instructions are included to show guests how to order menu items to meet their customized preferences. It also allows Rubio’s guests to accurately track their meal and add customized nutrition information to wearables and health apps. The search for sustainable seafood is ideal for those looking to eat seafood twice a week for health benefits, as recommended by the American Heart Association. Personalized Wellness Choices are validated by Healthy Dining’s team of registered dietitians to highlight menu items that offer the best sources of nutrient-dense ingredients that fit within the various lifestyle categories, including Sodium Savvy.
“Rubio’s guests are food savvy and want to know about ingredients, sustainability, and whether items are vegetarian or vegan,” said Rubio’s Co-Founder Ralph Rubio. “They want nutrition and allergen information and are highly motivated to order a meal that meets their personal preferences. We are pleased to offer this high level of nutrition detail for our guests to track their meals and to feel confident about both what they, and their families, are eating.”
Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, counting the ocean as a source of inspiration, Rubio’s uses sustainable seafood in nearly all of its seafood dishes and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp fresh salads. In addition, Rubio’s offers grilled marinated chicken and steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and sangria beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. It was also recently named the number one Mexican chain on Consumer Reports’ latest survey as well as ranked as one of Fast Casual’s ‘Top 50 Movers and Shakers’. Rubio’s participates in a variety of ocean-centric efforts throughout the year including its annual CoastFest celebration and beach cleanup. Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 employees and operates 193 restaurants in California, Arizona, Colorado, Utah and Nevada. For more information, visit https://www.rubios.com.